In today’s ever evolving context our starting point is still the customer, seen as an individual who cannot fit in rigid definition. Together with the customer the Company must take a pro-active part in improving and personalizing his/her buying process and global experience.

Kiki Lab deals with: Marketing research (qualitative and quantitative) In-store buying behaviour analysis Retail and trade marketing Customer satisfaction Whole-branding

Our approach is relation-centric, focusing on the actual and desired relation between company and individual, going beyond the simple consumer-centric logic.